Effective date: 21st of November, 2023
Privacy Policy | Blockgames.com
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General
Block Group Limited (referred to as “BlockGames”, “we”, “us” or
“our” in this Privacy Policy) respects your privacy and is
committed to protecting your Personal Data. This Privacy Policy
(“Privacy Policy”) is designed to inform you how we handle your
personal data when you download and use our application
(“Platform”) and notify you about your privacy rights and how
the law protects such rights. To the extent that the European
General Data Protection Regulation (“GDPR”) or the United
Kingdom General Data Protection Regulation (“UK GDPR”) apply to
Personal Data that we process in accordance with this Privacy
Policy, we act as a ‘data controller’ with respect to such
processing.
“Personal Data” means any information about an individual from
which that person can be identified. Capitalized terms used but
not otherwise defined in this Privacy Policy shall have the
meanings ascribed to such terms in the Terms of Use.
We encourage you to read this
Privacy Policy carefully, and to regularly check this page to
review any changes we might make to the terms of this Privacy
Policy. This Privacy Policy supplements other policies we may
provide as part of our interactions with you or policies you may
have received from other controllers and is not intended to
override such policies.
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The data we collect about you
When you use this Platform, we may collect the following types
of Personal Data on you:
Identity Data includes user name and password.Contact Data
includes email address and phone number.Country Data includes
the country from which you use the Platform.Usage Data includes
information about how you use or interact with our Platform
(such as, when you entered the Platform, how long you stayed in
the Platform and information on your in-app purchases).Technical
Data includes information on your internet connection (such as
your IP address and internet service provider name), on the
device and software that you are using to access the Platform
(e.g., your web browser type, mobile device type, and computer
operating system).Additional Inquiry Data includes additional
information that you may provide when you contact.We also
collect, use and share aggregated data such as statistical data
for any purpose. Such information does not reveal your identity,
and therefore is not considered Personal Data. For example, we
may aggregate your Usage Data to calculate the percentage of
users accessing a specific Platform feature.
If you register to the Platform via
your Google, Facebook or Platformle account, we may collect
additional Identity Data, such as your first and last name,
profile picture and other details received from such companies.
Protecting the Privacy Rights of Third Parties
If you provide to us any Personal Data relating to others, you must make sure that you have permission to do so.
3. How we collect your personal data
We use different methods to collect data from and about you
including through:
Direct interactions. You may provide us your Identity Data and
Contact Data by entering your details in our Platform or by
signing in with your Google, Facebook or Apple account. You may
also provide Additional Inquiry Data to us when you contact
us.Automated technologies or interactions. As you interact with
our Platform, we automatically collect Technical Data and Usage
Data. We collect this data by using server logs and other
similar technologies.Third parties or publicly available
sources. We may receive Technical Data and Usage Data about you
from third parties, such as Usage Data and Technical Data that
we may receive from analytics providers, and from advertising
and marketing partners.You are not legally obligated to provide
any Personal Data to BlockGames. Any Personal Data that you
choose to provide to BlockGames, is provided at your own free
will.
You remain the sole and exclusive owner of all personal data
provided.
4. How we use your personal data
We will only use your Personal Data when permitted by law.
We will commonly use your Personal
Data in the following circumstances:
Where the processing is necessary in
connection with the performance of any contract we have entered
into with you or where it is necessary for taking steps at your
request prior to entering a contract.Where the processing is
necessary for our legitimate interests (or those of a third
party), and such legitimate interests are not overridden by your
interests, fundamental rights, or freedoms. Legitimate Interest
means our interest in managing and conducting our business.Where
the processing is necessary for compliance with a legal or
regulatory obligation.Where you have provided your consent for
such processing. Such consent can be revoked at any time.
Purposes for Which We Use Your Personal Data
Below is a description of the ways we use your Personal Data. To
the extent that the GDPR and UK GDPR apply, we have mentioned
the legal bases we rely on to use your Personal Data, and
identified what our legitimate interests are where appropriate:
We use your Identity Data and Contact Data to enter into a
contract or to perform a contract with you. We also use your
Usage Data for the performance of a contract with you (to
provide our services to you via the Platform).
We use your Contact Data and
Additional Inquiry Data to respond to your requests or questions
and to manage our relationship with you, including by notifying
you about changes to our terms or Privacy Policy. We do so for
the performance of a contract with you, if it is necessary to
comply with a legal obligation or if it is necessary for our
legitimate interestsWe use your Usage Data, Technical Data,
Country Data and Contact Data for marketing purposes and to
deliver relevant and personalized content to you, as well as
service messages (for example, for security purposes) including
via email or text message (SMS), and to measure or understand
the effectiveness of our marketing efforts. We do so where it is
necessary for our legitimate interests (to grow our business, to
inform our marketing strategy and to maintain and secure the
Services); or if we have obtained your prior consent (where laws
require consent for such communications).We use your Usage Data
and Technical Data to improve our Platform, services, marketing,
customer relationships and experiences, including by
personalizing and customizing our content. We do so where it is
necessary for our legitimate interests (to keep our Platform
updated and relevant, to develop our business and to inform our
marketing strategy).In the event of a legal dispute between you
(and/or a party on your behalf) to us (and/or a party on our
behalf), we may use your Personal Data to the extent necessary
in connection with handling such dispute. We do so where it is
necessary for our legitimate interests (to defend and enforce
our legal rights).We may also use your Personal Data as: (a)
required by subpoena, law, or other legal process; (b) necessary
to assist law enforcement officials or government enforcement
agencies; (c) necessary to investigate violations of or
otherwise enforce our terms of use, to maintain security of the
Platform and prevent fraudulent or illegal activity; (d)
necessary to protect us from legal action or claims from third
parties, including you and/or other users or members; or (e)
necessary to protect the legal rights, personal/real property,
or personal safety of our company, users, employees, and
affiliates. We do so based on our legitimate interest (to defend
and enforce our legal rights and to protect and ensure the
continuous operation of our Platform).Note that we may process
your Personal Data for more than one lawful ground depending on
the specific purpose for which we are using your data.
Promotional Offers
You will receive marketing communications from us if you have agreed to receive such communications or otherwise requested information from us and you have not opted out of receiving marketing communications. You can change your contact preferences at any time by sending us an email with your request to the email that appears in the Contact Details section below. If you wish to stop receiving marketing communications from us, you may ask us to stop sending you marketing communications at any time by following the opt-out link on any marketing message sent to you or by contacting us.
Notifications
We may send notifications to your mobile device (push notifications) or email regarding your activity, or activity relating to you, in the Platform including text messages and push notifications. At any time, you can manage your push notification preferences or deactivate these notifications by turning off the notification settings in the device settings of your mobile device. You may ask us to stop sending email notification to you at any time by contacting us, however you will not be able to opt-out of receiving service messages from us, including legal and security notices (such as two-factor authentication messages).
Third-Party Links
The Platform may include links to third-party applications, websites and plug-ins. Clicking on those links or interacting with such content may allow your data to be shared with the relevant third-party. We do not control these third-party applications, websites and plug-ins and are not responsible for their privacy statements; we therefore recommend that you read the applicable privacy policies.
Children under 13
In order to use the Platform, you must be at least 13 years of age, or older, if otherwise required by the laws of the country where you reside. Even though our Platform is not designed for use by anyone under the age of 13, we realize that a child under the age of 13 may attempt to access our Platform. We do not knowingly collect Personal Data from children under the age of 13. If you are not 18 years old or older, you must review this Privacy Policy with your parent or legal guardian. If you are a parent or legal guardian and have concerns about your child’s privacy, or if you believe that your child may have provided us with their Personal Data, please contact us using the Contact Details below. When you approach us as a parent or legal guardian, we may request that you provide certain information needed to confirm your identity, in order to prevent malicious removal of account information.
5. Sharing your personal data with third parties
We share Personal Data with third-party service providers that provide us services in connection with the purposes listed above. For example, we may share your Usage Data and Technical Data with analytics providers and other vendors that assist us in maintaining the Platform. We may also share your Identity Data and Contact Data, with email and marketing service providers. In addition, we will share Usage Data regarding your in-app purchases with providers of Games for which you choose to utilize your BlockGames Credits via the Platform. We may also share your Personal Data with legal and regulatory authorities to the extent required by applicable law our professional advisors (e.g. lawyers, accountants) to the extent necessary for the provision of their services to us; and third parties to whom we may choose to sell, transfer, or merge our business (or parts thereof) or our assets, or parties whose business we wish to acquire.
6. International transfers
We may transfer your Personal Data to countries outside of the
country in which you reside (including outside of the European
Economic Area (EEA) or the United Kingdom (UK)), that do not
provide the same level of data protection as the country in
which you reside and are not recognized by the European
Commission and/or the applicable UK authority as providing an
adequate level of data protection.
Our transfers of Personal Data outside of the EEA or the UK
are done for the performance of a contract or implementation of
pre-contractual relations with you, based on your consent, or
subject to safeguards that ensure the protection of your
Personal Data, such as standard contractual clauses approved by
the European Commission.
7. Data security
We have put in place appropriate security measures to prevent your Personal Data from accidental or unlawful loss, use, alteration or disclosure. We and the third parties who provide services for us, also maintain technical and physical safeguards to protect your Personal Data. We limit access to your Personal Data to those employees, agents, contractors and other third parties who have a need to know. We require them to only process your Personal Data on our instructions and as allowed by applicable law. Unfortunately, we cannot guarantee against the loss or misuse of your Personal Data or secure data transmission over the Internet because of its nature.
8. Data retention
We retain your Personal Data for as long as necessary to fulfill the purposes we collected it for, including for legal or reporting requirements. In order to determine the appropriate retention period for Personal Data, we consider the following criteria: the volume, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of Personal Data, the purposes for which we collect and process Personal Data, the timeframe during which we may require such Personal Data in connection with potential litigation and applicable legal requirements.
9. Your rights
Certain privacy laws, including the GDPR and UK GDPR, provide
users with rights related to their Personal Data. To the extent
that such laws apply to your Personal Data, you may have the
following rights:
Request access. This means that you may receive a copy of the
Personal Data we hold about you.Request correction. This means
that you may ask us to correct or complete inaccurate or
incomplete data that we hold about you.Request erasure. This
means that you may ask us to delete or remove Personal Data that
we hold about you. If we are unable to comply with such request,
we will notify you of the specific legal reasons for our
decision.Object to processing. This means that you may object to
the processing of your Personal Data where it is used for direct
marketing purposes, or where we are relying on a legitimate
interest and you feel that such interest is overridden by your
rights and freedoms.Request restriction of processing. This
means that you may ask us to suspend the processing of your
Personal Data if you believe that such data is inaccurate, if
our processing is unlawful or if we no longer need to process
such data for a particular purpose, but you need us to continue
to hold the data.Data Portability. This means that you may
request that we transfer your Personal Data to you or to a third
party. This right applies where we have obtained and processed
the data from you based on your consent or where we used the
information to perform a contract with you.Withdraw consent at
any time. This means that you may withdraw your consent where we
are processing your Personal Data based on your consent.If you
wish to exercise any of the rights set out above, please contact
us.
What We May Need From You
When you approach us with a request to exercise one of your rights, we may request that you provide us with information needed to confirm your identity as a security measure to ensure that your Personal Data is not disclosed to any person who has no right to receive it.
Time Limit to Respond
We try to respond to all legitimate requests within one month or less, if required by law. Where it takes us more than one month to respond (for example, where your request is particularly complicated or where you have made a number of requests) we will notify you and keep you updated.
10. Accessibility
If you have a disability and would like to access this policy in an alternative format, please contact us via our Contact Details listed below.
11. Contact details
If you have any questions or concerns, please contact us at:
Email:
general@blockgames.com
Postal address: 229, Carrara Tower,
Floor 33, 250 City Road, London, United Kingdom.
You have the right to make a
complaint at any time to data protection authorities. We would,
however, appreciate the chance to address your concerns before
you approach a data protection authority, so please contact us
in the first instance.
12. Changes to the privacy policy
We reserve the right to change this Privacy Policy at any time. If we do so, we will post an updated version of this Policy so that our users and customers are always aware of what information we collect, use, and disclose. Your continued use of our Platform and services after any change to this Privacy Policy will constitute your acceptance of such change.
